As a young marketplace, MAUDAU needed to attract new users and build audience trust through digital channels. The main goal was to establish brand recognition and drive traffic to the website, ultimately increasing orders.
Task
To use popular Ukrainian YouTube shows for creative brand integrations. This format allows for native engagement with the target audience, demonstrates the brand's relevance, and directly encourages interaction through promo codes and website visits.
Implementation
We selected relevant, high-reach YouTube channels. We then created a calendar for the integrations to ensure the brand's presence during key periods. Integrations were executed within shows like "Dilettantes Club" (by Lions in a Jeep) and "Quiz" (by Veterans of the Cosmic Forces).
Results
The brand achieved significant reach among its target audience, strengthened audience trust, and saw a notable increase in website orders.
