Task
To highlight the brand's social responsibility and strengthen its reputation.
Implementation
We initiated a collaboration between Yevhen Klopotenko, Dukhmiana Khata, and Good Bread to amplify the media reach and create synergy between their audiences.
We organized a fundraising campaign to bake Easter breads using the original Dukhmiana Khata yeast recipe for residents of frontline territories.
Results
● Nearly 2,000 Easter breads were delivered to remote regions of Ukraine.
● The project was covered by over 20 national and regional media outlets, reaching approximately 1.5 million people.
● The campaign saw high audience engagement through donations, "suspended" - pre-paid Easter breads, and positive organic feedback.
● We successfully showcased the brand's social commitment and active involvement in the country's public life during the war.
#DoughChallenge for the Dukhmyana Khata brand
#TistoChelendzh dlya brendu «Dukhmyana Khata»
#DoughChallenge for the Dukhmyana Khata brand
Let’s Collaborate
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Креативщики медіа агентства Sigma для бренду дріжджів «Духмяна Хата» запустили #ТістоЧелендж і запропонували користувачам в Instagram і Facebook поділитися рецептами випічки. Крім сотень звичайних українців, до #ТістоЧелендж приєдналися провідні кулінарні блогери України: Наталі Литвин, Юлія Норець і шеф-кухар Євген Клопотенко.