SIGMA brings extensive experience in sponsorship integrations across Ukraine’s top-rated TV shows. Over the years, we have successfully completed more than 40 integration projects in top-tier shows and series.
Our clients have been featured in popular shows like “The Bachelor,” “Super Mom,” “MasterChef,” “Who’s on Top?,” “Make the Comedian Laugh,” “Any Questions?,” “Diesel Show,” “Morning in a Big City,” and many others.
We use a wide range of integration formats, from graphic snipes and prop branding to product placement, in-frame product usage, verbal mentions, and branded intro/outro clips styled after the show. These integrations not only boost brand recognition and loyalty but also shape consumption habits. They help visually demonstrate to the audience how to interact with a product in real-life situations and when it becomes indispensable.
Task
To highlight the brand's social responsibility and strengthen its reputation.
Implementation
We initiated a collaboration between Yevhen Klopotenko, Dukhmiana Khata, and Good Bread to amplify the media reach and create synergy between their audiences.
We organized a fundraising campaign to bake Easter breads using the original Dukhmiana Khata yeast recipe for residents of frontline territories.
Results
● Nearly 2,000 Easter breads were delivered to remote regions of Ukraine.
● The project was covered by over 20 national and regional media outlets, reaching approximately 1.5 million people.
● The campaign saw high audience engagement through donations, "suspended" - pre-paid Easter breads, and positive organic feedback.
● We successfully showcased the brand's social commitment and active involvement in the country's public life during the war.