Yevhen Levchenko, CEO of the Sigma media agency, told RAU about the TV strategies, which Ukrainian retailers follow during the Easter holidays.

Traditionally, Easter and May holidays are the peaks of activity of Ukrainian retailers, but quarantine and coronavirus have changed that.

Read in the column how the balance of power and media activities of retailers changed in late April and early May:
https://rau.ua/ru/news/tv-strategyyi-rytejlerov-v-aprele/